Influencing of Online Compulsive Buying and Materialism in Health and Beauty Consequence New Normal Shopping

The purpose of this study is to determine the impact of online compulsive buying and materialism on new normal shopping in the health and beauty industry. Depression, anxiety, stress, self-esteem, social media advertising, celebrity endorsement, consumerism, and compulsive shopping are all examined in this study. The samples (415 respondents) were drawn from an online questionnaire using probability-sampling procedures that included stratified and basic random sampling. After collecting the data, it was analyzed using simple and multiple linear regression to confirm and demonstrate the hypotheses' relevance. Multiple and simple linear regression analyses, as well as a five-point Likert scale analysis, were used to analyze the data. This study discovered that social media advertising and celebrity endorsement had a substantial effect on materialism, whereas stress, depression, low self-esteem, and anxiety have a significant effect on online compulsive buying. According to simple linear regression, materialism has a large impact on obsessive online shopping for health and beauty products in the new normal. Additionally, this study proposes that in order to acquire a better knowledge of compulsive buying behavior on online shopping platforms, researchers should examine a diverse group of respondents, such as elderly buyers, as well as other service industries. Attaining these objectives is highly likely to maintain compulsive online shopping behavior in a new typical scenario. The research paper's weaknesses include its narrow emphasis on Thailand and Thai customers. As a result, the conclusions from this research may not be applicable to other nations and will solely reflect the situation in Thailand

Benchmarking Frameworks for Managing Quality Processes on Learning Management in Thailand

Universities now compete globally for student; hence quality is or paramount importance. Managing quality processes is critically important for higher education institutions generally, but especially for institutions involved in learning management (LM). In Thailand, IT managers in each faculty responsible for LM have identified two frameworks that potentially offer ways of conceiving of the application of quality processes which are the quality framework and the benchmarking framework. However, managers who have been considering applying one or other framework within their institutional contexts have had to face the issue of how they should choose between, or combine the use, of these frameworks. Part of their issues lies in distinguishing among the related functions of quality improvement, quality assurance, and benchmarking frameworks. This paper compares the frameworks in terms of scopes, official application, structures, and method of application, and considers what inferences the similarities and differences between the frameworks have for their use

Determining Influence of Buyers’ Preferences, Expected Future Value, and Perceived Value on Gold Ornament Purchase Intention in Myanmar

In Myanmar, the demand for gold ornaments has been increasing after the global economic crisis had less impact on gold prices. The purpose of this study was to investigate factors influencing customers’ purchasing intention of gold ornaments. Data collected from 385 respondents in Myanmar was analyzed by non-probability sampling methods to collect data from online questionnaires conducting quantitative research methodologies including multiple linear regression and descriptive data analysis. The results revealed that there are nine major factors that are significantly influenced customers’ intention to purchase gold ornaments. These factors are buyer’s preference, buying on occasions, self-gift, gift-giving, expected future value, future value increasing, one type of investment, secure for future need and perceived value. These results can help gold retailers to develop appropriate marketing strategies and enhance business success in changing environments. Purpose The purpose of this study is to study the influence of buyer’s preference, buying on occasions, self-gift, gift-giving, expected future value, future value increasing, one type of investment, secure for future need and perceived value on gold purchase intention in gold industries in Myanmar. Design/Methodology/Approach – this research is to determine the factors that influence gold purchase intention by using quantitative analysis to conduct a research based on online questionnaires. In the construction of the conceptual framework for this investigation, ten discrete independent variables are considered, encompassing buyer’s preferences, buying on occasions, self-gift, gift-giving, expected future value, future value increasing, one type of investment, secure for the future need, perceived value, in conjunction with a sole dependent variable—gold purchase intention. Furthermore, the research employs statistical analysis tools such as JAMOVI to evaluate the research hypotheses. Moreover, tools such as JAMOVI would be applied to test the hypotheses of the research. Findings – The results from the hypotheses testing result illustrated the most important factors influencing gold purchase intention in Myanmar, which is gift-giving with the greatest beta value .286, followed by secure for future need, one type of investment, expected future value, buyers’ preference, and lastly perceived value, with the number of .232, .197, .117, .075 and .025 respectively. Research Limitations/Implications – There are several limitations in investigating the influencing factors on gold purchase intention in Myanmar in gold industries such as the target location is in Myanmar and meeting personally with the customers was impossible then need to conduct with difficulty online surveys. Originality/value – This research is focused on analyzing the variables that influence customer purchase intention in gold industries in Myanmar

A Study of the Effect of Leadership Style towards Organizational Culture on Job Satisfaction and Employee Performance in Bangkok

This study endeavors to explore the intricate interplay among leadership style, organizational culture, job satisfaction, and employee performance within the organizational landscape of Bangkok, Thailand. Employing a single linear regression (SLR) methodology and a blend of primary and secondary data collection techniques, the research delves into the factors influencing leadership style in the unique context of Bangkok. The investigation adopts an archival study approach, involving 395 respondents with a minimum of six months of work experience in diverse companies or organizations. To enrich the study, five theoretical frameworks from prior research are integrated to formulate a new conceptual framework. The findings underscore significant correlations between the variables under examination, revealing that leadership style significantly influences organizational culture, job satisfaction, and employee performance. Furthermore, the study unveils the pivotal role of organizational culture in shaping both employee performance and job satisfaction. While offering valuable insights, this research is not without limitations. It focuses exclusively on the impact of leadership style on organizational culture, job satisfaction, and employee performance in Bangkok, potentially constrained by time and budgetary restrictions. The study's scope is confined to the city of Bangkok, with data derived from a sample of 395 respondents, potentially limiting its generalizability to the entire Thai population or applicability to different countries and time frames. Nevertheless, this research contributes a comprehensive and innovative framework for comprehending the dynamics of leadership style, organizational culture, job satisfaction, and employee performance within the specific organizational context in Bangkok

The Impact of Customer Satisfaction on Customer Loyalty in Chinese E-Commerce Platforms in China

This research aims to investigate the substantial influence of price fairness, logistics services, and performance in handling product returns, e-service quality, and customer satisfaction on customer loyalty within the context of Chinese e-commerce platforms. Employing both primary and secondary data collection methods, the study analyzes the factors shaping customer loyalty among 390 respondents who made purchases on Chinese e-commerce platforms. Drawing upon insights from four established theoretical frameworks in previous studies, a new conceptual framework is devised for this research. The findings indicate that logistics services play a crucial role in enhancing customer satisfaction, underscoring their significant impact. Moreover, price fairness and effectiveness in handling product returns are identified as contributors to positive customer satisfaction. Importantly, customer satisfaction emerges as a pivotal factor influencing customer loyalty. However, it is essential to acknowledge the study's limitations, as it exclusively targets Chinese domestic online consumers. Consequently, the generalizability of the findings may be constrained when applied to diverse cultural backgrounds or international consumers. This research contributes to the field by spotlighting the key factors that shape customer loyalty within the unique landscape of Chinese domestic e-commerce platforms. By examining these factors, the study provides valuable insights for businesses seeking to enhance customer loyalty in the dynamic and competitive Chinese e-commerce market

Factor Influencing Green Food Purchase Intentions and Health Consciousness During COVID-19 Pandemic in Bangkok, Thailand

 The study examines the variables that influence attitude, subjective norm, perceived behavioral control, and the impact of COVID-19 on green food purchase intention and health consciousness during COVID-19 in Bangkok, Thailand. The study proposed exploring the factors that affect green food purchase intention and health consciousness by using the secondary data method of archival research. This study initiated a unique conceptual framework by combining four frameworks from previous studies. The researcher uses the non-probability sampling method by applying convenience sampling, snowball sampling, and purposive methods with a sample size of 447 as the target respondents. The statistical software in social science was used to analyze and collect data. Moreover, the findings of this research indicate that independent variables of health consciousness, attitude, subjective norm, perceived behavioral control, and impact of COVID-19, only perceived behavioral control was not statistically significant to influence green food purchase intention. After the descriptive analysis and linear regression analysis, the results showed that attitude, subjective norm, health consciousness, and impact of COVID-19 positively influenced green food purchase intention. Thus, the perceived behavioral control negatively toward green food purchase intention, which means all variables accepted perceived behavioral control significantly influenced green food purchase intention

An Influence of Advertising on Consumer-based Brand Loyalty: A Case Study on a Sports Shoe Brand in Bhopal India

This study examines the factors that influence advertising on consumer-based brand loyalty focused on a sports shoe brand in Bhopal India which pointed to the advertisement, brand loyalty, brand trust, and perceived quality. The researcher carried out the analysis based on a quantitative approach and applied non-probability sampling as the convenience sampling technique. A total of 400 respondents who experienced the perception of advertising for searching information about sports shoe products were invited to participate in this study. The descriptive statistic was used as frequency and percentile to explain demographic profile meanwhile inferential statistic was used both simple linear regression (SLR) and multiple linear regression (MLR) to explain the causal relationship between advertising, perceived quality, brand trust, and brand loyalty in sportswear products. The results on simple linear regression exposed that advertising has a significant influence on brand trust and perceived quality, while perceived quality has also a significant influence on brand trust and brand loyalty which all the p-value have less than .05. The results on multiple linear regression discovered that brand trust and perceived quality have a significant influence on brand loyalty as p-value has less than .05 as well

The Factors affecting Customer Satisfaction and Repurchase Intention: A Case Study of Bubble Tea in Bangkok, Thailand

The purpose of this study is to examine the factors that influence customer satisfaction and repurchase intent using Bubble Tea as a case study in Bangkok, Thailand. The following are the objectives of this research, which include each variable: (1) Identify the effect utilitarian value has on customer satisfaction. (2) To examine the relationship between perceived value and customer satisfaction. (3) To determine how product quality affects customer satisfaction. (4) To examine the relationship between hedonic value and customer satisfaction. (5) To ascertain the effect of knowledge of customer satisfaction on repurchase intent. (6)To ascertain the effect of utilitarian value on the intention to repurchase. (7) To ascertain the effect of knowledge of hedonic value on repurchase intention. The sample (402 respondents) was collected from online questionnaires by using convenience sampling technique. The data were analyzed by using multiple linear regression to confirm the hypotheses testing. The results revealed perceived value, product quality, hedonic value has significant effect on customer satisfaction while utilitarian value has non-significant effect on customer satisfaction. For repurchase intention, the findings revealed that utilitarian value and hedonic value have significantly effect on repurchase intention in bubble te

The Impact of E-Commerce on Customer Satisfaction and Customer Loyalty during the COVID-19 Pandemic: A Quantitative Analysis in Thailand

The aim of this study is to identify the impact of e-commerce on customer satisfaction and customer loyalty among online shopping platforms in Thailand during the COVID-19 pandemic. This study analyzes user interface quality, information quality and perceived privacy as factors influencing customer satisfaction and loyalty. The samples (400 respondents) were collected from an online questionnaire by using snowball sampling, convenience sampling as well as stratified random sampling. After gathering the data, it was analyzed by using simple and multiple linear regression in order to confirm and show the significance of the hypotheses. For data analysis, Multiple and Simple Linear Regression analysis methods were applied as well as a Five-Point Likert scale method. This study found that user interface quality, information quality and perceived security have a significant, positive impact on customer satisfaction and loyalty. This study further suggests that in order to gain the loyalty of online customers, the online shopping platforms should focus on other factors e.g., trust, which influence customer satisfaction. Achieving these goals are highly likely to ensure customer loyalty. The limitations of this research paper are that it is specifically focused on Thailand and consumers living in Thailand. Therefore, the findings that result from this research might not apply to other countries around the world and will only represent the situation in Thailand

Factors Affecting Customer Satisfaction with Online Food Delivery Application During the COVID-19 Outbreak in Bangkok: A Case Study of Top Three Applications

This research aimed to determine the factors that affect customer satisfaction with online food delivery application (OFDA) during the COVID-19 outbreak in Bangkok, which study the top three applications (FoodPanda, LineMan, and GrabFood). The sample estimate of 434 respondents was drawn from an online questionnaire using non-probability sampling, which is a method that involves non-random selection based on convenience and ease of data collection. The respondents will be screened based on the research objective so that the sampling will be accessible. After compiling the data, it used Multiple Linear Regression to analyze, prove, and indicate hypotheses’ relevance. This research found that environmental quality, convenience motivation, perceived price, promotion and discount, online tracking, and transaction significantly affected online food delivery applications during the COVID-19 outbreak in Bangkok. Moreover, the researcher should examine specific online food delivery applications (OFDA) to identify customer satisfaction clearly, and issues with each specific online food delivery application (OFDA) since the summary from this research may be known only from customers’ perspective in Bangkok